Making Big Data Work: Driving Disruption in Digital Advertising

How do you handle ubiquitous data? How will it be stored, accessed, moved, backed up and deleted? In what ways do new strategies and technologies for optimally managing this data enable and drive real-world innovation?

Citrusleaf and its customer eXelate team up to tackle these questions using the digital advertising ecosystem as lens to better understand how to handle big data. Learn about the challenges of designing technologies to store, access and deliver real-time user data quickly, reliably and in a cost-effective manner. See how doing so drives new innovation in the world of online and mobile advertising and user data collection, storage and analysis.

Learn the different strategies for handling big data: sorting, sifting, storing, retrieving and more.

Evaluate the reliability, speed and cost-effectiveness of cutting-edge data management techniques.

See an example of how NoSQL technology is being used in real-world environments to help companies leverage big data, and move their companies and industry forward.

Srini V. Srinivasan is co-founder and CTO of Citrusleaf. As Senior Director of Engineering at Yahoo! Srini created and managed a global team responsible for the development, deployment and 24X7 operation of Yahoo!'s mobile products. After the acquisition, Srini led the successful integration of VerdiSoft with Yahoo! Prior to this, Srini held leadership positions at IBM and Liberate Technologies.

Srini has published several papers in journals such as the IMB Systems Journal, The International Journal of Computer Mathematics, and The VLDB Journal. He has also presented several papers for various conferences and workshops.

Srini is a member of the Association for Computing Machinery and IEEE Computer Society. He holds 15 patents pertaining to databases, Internet, mobile and distributing systems. Srini’s also an experience speaker, having presented at several events over the past year, including NoSQL Now and VLDB 2011.

Citrusleaf was founded in 2009 by database and networking industry veterans to build an optimal data storage and management system to handle the vast volumes of data created by the Internet age. The founders combined their expertise to create a new type of database built with the best practices of database and distributed technology. The first two years of the company were dedicated to developing and tuning its database technology. The resulting product, Citrusleaf 2.0, delivers reliability, linear scalability and exceptional real-time performance for high volume, data intensive web-scale and mobile businesses.

Citrusleaf 2.0 is in production use today, powering user-data storage solutions for real-time bidding for digital advertising. Common deployments are terabytes of data, billions of objects, and 100K- plus transactions per second with sub-millisecond latency.

Citrusleaf received its first VC funding round in early 2011, and is focusing on enhancing its products, building its team, and supporting its growing customer base.

With fifteen years experience in software development, Elad infuses a deep understanding of web technology within online media, combined with exceptionally honed execution skills to his leadership role at eXelate. Elad is responsible for eXelate’s overall technology direction and translating market demand and customer experience into technology solutions that simplify and scale data transactions. Since 2008, Elad and his team have successfully deployed three generations of the publisher-focused data platform, helping to further cement the company as the leader in publisher-oriented data solutions.

Prior to eXelate, Elad was a Product Manager at Oridian where he helped build the company into a global online advertising powerhouse. Previously, he led the development of the mobile product at TopImageSystems and was the lead system engineer at eMobilis.

Elad served as the head of the programming education department at the IDF Computer Studies Academy (Mamram) and holds a B.A. in logistics and computer science from Bar-Ilan University.

eXelate is the engine that powers over 60 billion real-time, privacy-compliant data connections each month for 200 publishers and marketers reaching over 300M global unique users. Through DataLinX, our leading data marketing platform, and the eXelate marketplace, we make the process of buying, selling and managing audiences simple, safe, and scalable.

Since in 2007, some of the industry’s leading brands including HomeAway, Autobytel, Nielsen, WhitePages.com, RightMedia, and InviteMedia have partnered with us to help scale their data business. No one knows data like we do.