Emerging Strategies for Big Data Analytics within the Enterprise

Alteryx would like to propose George Mathew, president & COO, for a session titled the “Emerging Strategies for Big Data Analytics within the Enterprise” at E2. This is right in George’s wheelhouse, given the role Alteryx plays in helping companies develop new strategies and answer strategic questions using big data analytics.

George will break down these strategies by exploring how big data is changing the nature of decision making and how it us used to solve complex business problems across three sectors:

• Politics. Organizations and political campaign strategists are using political, demographic, psychographic and geographic information to fine-tune campaign strategies far faster than before and to micro-target influential pockets of voters. In addition:
  •  A national labor union is using spatial queries mapped against huge demographic databases to organize local union workers.
  • The “Women’s Voices” non-profit has been targeting unmarried women to get them to register to vote. Using big data analytics they discovered that 34% of their list was already registered. Removing these people from their outreach is saving them $900,000 per year in direct mail cost reduction.
• Retail. Big data analysis is guiding Chipotle’s store site selection, helping them expand far faster and more successfully than competition. Site selection using big data analytics has become a huge competitive advantage in the restaurant business.
• Telecommunications. The biggest business metric for telecom businesses is “churn.” They can predict customer churn levels by level of signal strength. With big data analytics they can finally mash up signal strength data with customer databases and better predict business performance.

George will share his insight on how Big Data and strategic analytics are becoming a single concept. From working in the critical market segments of business intelligence, cloud computing, and process optimization George is uniquely placed to map the key trends that impact both decision makers and those that support them everyday. He will discuss the role of the Data Artisan in Strategic Analytics – the person responsible for building the analytic applications and doing ad-hoc analysis on any type of content from any source  whether internal business data, 3rd party industry content, or location intelligence – and how Big Data is a critical issue facing them as they struggle to convert it to coherent analytic content.

George will touch on how a solution like Alteryx helps solve these issues, enabling customers to understand the impact on their current business, as well as that of competitors. The solution lets you analyze your current business within the context of the most recent economic, customer and competitive information so that you can create smarter, more competitive strategies about which products to push, where to allocate your current resources, and how to drive the most revenue from your various lines of business. 

Big data is but one of many, interrelated trends and E2 attendees will walk away from the session with a clear understanding of how these meta trends impact the type and mode for decision making that organization make and how there are solutions out there and customer examples that prove they can be dealt with in a way that increases the value of the decisions made an prove that the data artisan is the true hero of Strategic Decision making and Big Data.

George K. Mathew is president and Chief Operating Officer of Alteryx, where he oversees marketing, products, and strategy for the company. George joined Alteryx, bringing over 16 years of executive leadership experience in enterprise technology, software-as-a-service, and ecommerce. Most recently, George was the group vice-president & general manager for Business Intelligence (BI) at SAP BusinessObjects, the fastest growing business in SAP's diverse portfolio.

George's broad experience in leading product management and market strategy at the world's largest BI solution provider is helping to further accelerate exponential growth at Alteryx, while the business enjoys the highest customer success rate in the industry. His insights into the rapidly changing customer requirements within the enterprise BI software market are also helping Alteryx and its growing community of users to achieve unprecedented improvements in operational efficiencies and returns on investment.

During his leadership tenure at SAP, George led the BusinessObjects Explorer team, introducing pervasive, in-memory analytics to the market. Prior to this achievement and through SAP's acquisition of Business Objects, he managed SAP's portfolio strategy in the Office of the CEO.

Prior to SAP, George was an early member of salesforce.com where he focused on technical account management, M&A, and field services. Early in his career, he was a founding member of Fort Point Partners, a management consultancy that delivered large-scale e commerce systems to leading consumer retail & financial services institutions. This intellectual capital eventually became the A/B testing & optimization product for Omniture (an Adobe company).

George holds a Bachelor of Science in Computational Biology from Cornell University and a Masters in Business Administration from Duke University, where he was a Fuqua Scholar.

Alteryx provides indispensable analytic solutions for enterprise and SMB companies making critical decisions about how to expand and grow. Our product, Alteryx Strategic Analytics, is a desktop-to-cloud Agile BI and analytics solution designed for data artisans and business leaders that brings together the market knowledge, location insight, and business intelligence today’s organizations require. For more than a decade, Alteryx has enabled strategic planning executives to identify and seize market opportunities, outsmart their competitors, and drive more revenue. Customers like Experian Marketing Services and McDonald’s rely on Alteryx daily for their most important decisions. Headquartered in Irvine, California, and with offices in Boulder and San Francisco, Alteryx empowers 250+ customers and 200,000+ users worldwide. Get inspired today at www.alteryx.com or call 1-888-836-4274.