The Big Bang for Big Data in The Enterprise: Using Predictive Analytics to Identify Whitespace Customer Opportunities and Divine New Revenue Streams from Big Data

Identifying new revenue opportunities is the Holy Grail of business. It's been an elusive challenge in the tight economic climate of the past few years. But today companies have access to more information about current customers and prospects than ever before. It’s just a matter of figuring out how to leverage all this data.

Nuevora, a predictive analytics services and solutions provider, has been working with companies over the past several years in deploying substantial heuristics to sift through these mountains of Big Data, helping them to uncover new whitespace opportunities among existing customers and new product strategies for expanding into adjacent markets.

In this session, Nuevora CEO Phani Nagarjuna will share a real-world example of how his customer, an industry-leading business management software company, is applying new predictive analytics practices to leverage Big Data more effectively. He’ll outline tactics for implementing this approach, discuss key metrics of success, and provide a blueprint for how companies can apply new predictive analytics practices to Big Data to increase marketing effectiveness.

Learn how to apply predictive analytics strategy within your organization, and see first-hand how these cutting-edge practices can help you identify and tap into new customer opportunities and expand into adjacent markets with new product innovations.

Phani Nagarjuna is Founder & CEO of Nuevora, Inc., a provider of business analytics services and solutions.

Before founding Nuevora (www.nuevora.com), Phani ran worldwide sales, marketing & corporate strategy operations for Caritor, which now operates as Keane, a $1 billion-plus global services firm. Previously, as President, he oversaw the worldwide operations of Certido, a wholly owned subsidiary of Caritor. Certido delivered SaaS based solutions for streamlining and automating the processes centered around the management of outsourcing operations. Prior to his stint with Caritor and Certido, Phani held multiple roles in product marketing and CRM strategy at Siebel Systems including leading the launch and execution of one of the product lines in the Asia, Pacific and Japan regions.

He received a B.S. in Engineering from Osmania University, an MS in Engineering from the University of Cincinnati, and an M.B.A from Harvard University.

Nuevora is a leading business analytics services and solutions provider that helps its customers achieve positive, high-impact business outcomes through the delivery of continuous and context-sensitive predictive insights. The company works with some of the major corporations in high technology, retail, financial services, and telecommunications markets. Nuevora’s vision is to help shape the BPaaS market space and be a leader in that category. Nuevora is headquartered in San Ramon, Calif., and operates an analytics center of excellence in India. For more information, please visit: www.nuevora.com

Vinay Iyer is the Vice President of Global Marketing at SAP responsible for 360° Customer Experience thought leadership, social media marketing, go-to-market strategy and execution and customer engagement. 

Vinay is co-author of a new how-to book titled ‘Customer Experience Edge’ published by the prestigious McGraw Hill.  The book discusses techniques and technologies for helping organizations deliver a true 360 degree customer experience, and it has received excellent early reviews from key influencers like Paul Greenberg and customers like CEMEX USA.  The book is now available on Amazon.com and book stores in the US.

Prior to joining SAP, Vinay held various roles for over 5 years at Siebel Systems in the US and EMEA for both on-premise and on-demand applications.  Vinay brings a wide range of experience spanning product development, marketing, thought leadership, business development and sales.  He is a frequent speaker at conferences, and is now championing SAP’s rapid growth in the market.

Vinay has a Master's degree in Electrical Engineering and an MBA from the Wharton Business School.  He lives in the San Francisco Bay Area with his wife and two kids.

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