Bridging the Knowledge Gap with Social

For a large company with multiple office locations, communicating across the organization can be a struggle. It can be an even greater challenge when the company rules by the org chart and hierarchy often impedes productivity and openness. When SuperValu introduced enterprise social networking to its workforce, a new culture of transparency, knowledge-sharing and collaboration emerged. Associates were connecting with the CEO and vice versa, enabling a much flatter, open organization across all levels, departments and geographies. Erin Grotts, director of internal communications at SuperValu, will speak to the ways in which social raised the bar for how business gets done at SuperValu, drawing on differences between general operations pre and post Yammer.

Erin Grotts is the Director of Internal Communications for SUPERVALU, one of the largest companies in the U.S. grocery channel. As America’s Neighborhood Grocer, SUPERVALU serves communities across the country though a network of approximately 4,300 stores. Erin leads all company internal communications for 135,000 employees in the traditional retail, Save-A-Lot, wholesale and supply chain areas. She has been responsible for the integration of social media as a primary information vehicle across the company. Prior to joining SUPERVALU, she managed communications functions at Starbucks and Harrah’s Entertainment.

A tradition of fresh thinking - that's how SUPERVALU approaches an ever-changing market. SUPERVALU's 135 years of food logistics innovation, coupled with their established retail expertise, gives the company a unique blend of capabilities and a highly complementary business model that's unlocking new opportunities. Through innovation and focus, SUPERVALU has grown into a retail network of more than 2,400 stores. They also serve more than 4,300 retail end points via supply chain and support services.