Social media has driven a major shift in business models due to the need to capture customer sentiments expressed via social networks/ channels. This unstructured data can positively influence product development, customer service and innovation, but it has created a challenge for businesses to swiftly dissect massive amounts of data in order to gain actionable insights – leading to the big data phenomenon. This presentation showcases how an integrated solution between business intelligence and social analytics can reveal insights and drive business results. Specific use-cases will illustrate how companies implement this technology and prove how social data impacts the bottom-line.
Jason Rose is VP of business intelligence (BI) solution marketing at SAP. Jason leads the go to market activities for the industry’s leading on premise and cloud based BI solutions: SAP BusinessObjects. With over 12 years of experience in BI and performance management Jason is able to drive crisp customer communications, tailor market messages and grow SAP’s thought leadership position in BI.
Joining Business Objects in 2005 and holding leadership positions in both sales and marketing, Jason has been helping customers solve critical business issues through the application of information and putting in place the right incentives. Jason is a frequent speaker at conferences, and analyst events on analytics and the impact of information on corporate performance and decision making
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 183,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably.