The CMO/CIO Partnership: Leading the Social Enterprise 3.0

The intersection of marketing, customer engagement, and technology defines how the next generation social enterprise will operate, compete and differentiate.  This session will present the changing role of the CMO and the requirement for partnership with the CIO to lead, accelerate change and impact growth.

Insight into IBM C-suite research and case examples of this critical partnership to reveal

• Skills and expertise required to lead
• Highest impact areas for collaboration (eg. Analytics)
• The biggest opportunities for integration; and where to divide and conquer
• How to educate the enterprise to drive alignment

Katharyn White is VP Marketing, IBM Global Business Services where she has applied analytics to refine the marketing mix, and led the BAO Service Line launch. Previously, she led marketing and strategy in Northeast Europe across IBM’s hardware, software, and services portfolios, and other global marketing roles.

IBM is a global technology and innovation company that stands for progress. With operations in over 170 countries, IBMers around the world invent and integrate hardware, software and services to help forward-thinking enterprises, institutions and people everywhere succeed in building a smarter planet.

Jane Hiscock is President of Farland Group. She has more than 20 years of experience building marketing and communications strategies for leading technology, healthcare and financial services brands.  She now helps large enterprise brands like IBM, Morgan Stanley Capital International, Fidelity and Microsoft Health to transform their client-listening and engagement.

Farland Group is a marketing consultancy that brings together corporations and their most important stakeholders to solve the strategic challenges facing businesses today.  Through the creation and management of executive advisory boards, forums and online communities, Farland Group enables our clients to build meaningful listening and engagement with customers.